Short-form video editing is the process of crafting videos under 90 seconds — Reels, TikToks, and YouTube Shorts — specifically engineered to hook viewers within the first 2 seconds, retain attention throughout, and trigger algorithmic distribution. Platforms like Instagram and TikTok prioritise short-form video in their feeds, making it the single fastest way to grow an audience organically in 2025.

Viral videos share four elements: a scroll-stopping hook in the first 2 seconds, strong pacing that maintains tension throughout, a satisfying or surprising payoff, and a reason to share (emotion, value, or entertainment). Servlancey edits for all four — using hook-first structure, pattern interrupts, trending audio selection, text overlays, and strategic pacing to maximise the chance of algorithmic pick-up and organic sharing.

Short-form editing (Reels, TikTok, Shorts) prioritises instant impact — aggressive hooks, rapid cuts, and maximum compression of value into under 90 seconds. Long-form editing (YouTube, brand films, webinars) focuses on sustained narrative — building trust over 5–60 minutes through pacing, story structure, chapter formatting, and deeper production quality like colour grading and music scoring. Servlancey specialises in both, tailored to the specific goals and platform of each project.

Servlancey delivers first drafts of short-form content within 48 hours of receiving your raw footage and brief. Long-form projects (10+ minutes) typically take 3–5 business days for a first cut. Rush delivery is available for time-sensitive content. We also offer ongoing monthly retainer packages with guaranteed weekly delivery slots for brands that publish consistently.

Engagement-focused editing means every creative decision is made with one metric in mind — how long will viewers watch, and will they interact? This includes strategic use of pattern interrupts (scene changes, zooms, text animations) to prevent drop-off, captions to retain mobile viewers watching on mute, dynamic B-roll to maintain visual interest, and calls-to-action placed at peak engagement moments. The goal is videos that perform — not just videos that look good.

Most clients provide their own raw footage — talking-head recordings, screen captures, event footage, or product videos. However, Servlancey can also source licensed stock footage, motion graphics assets, and background visuals to supplement your raw material. For clients without any footage, we offer fully produced video packages that include scripting, sourcing, and editing from scratch.

Yes — every video is delivered in the native format for each platform you publish on. Instagram Reels and TikTok receive 9:16 vertical exports with platform-appropriate caption styles. YouTube gets 16:9 horizontal with chapter markers. LinkedIn videos are exported to spec with professional styling. We never simply crop and repurpose — each version is specifically edited for the platform's viewing context and audience behaviour.